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Sunday, 25-May-2014 13:22 Email | Share | Bookmark
Kochadaiiyaan Vs X-men: Hollywood Takes Over Kollywood Market? |

Remember these films in English and Tamil dubbed versions are getting wide release in as many as 200 screens in the state. Tamil Nadu is emerging as the fastest growing market for Hollywood films, especially films in the action, adventure, horror and super hero genre. While their appeal is mainly in Chennai and big towns, the dubbed versions of these films in Tamil have been doing well in B and C markets. Hollywood studios, realising the potential of the TN market, have begun marketing their films here aggressively. On how big is the market, Vijay Singh, CEO, Fox Star Studios, India says: When we dub films in Tamil, Tamil Nadu features in the top 5 markets for Hollywood films in India; it contributes to about 12-15% of the overall business. A poster of X-Men Days of Future Past Traditionally Tamil Nadu has been a big market for English films, with films like Titanic and Avatar doing blockbuster business in the past. And in the last one year due to fall in Tamil resource film content and rise of social media in Tamil Nadu, Hollywood action and even animation has done good business. <br>Source:

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